摘要
声誉机制是维护市场经济运行的重要机制。随着社会主义市场经济体制的确立,高等教育改革引发教育领域的竞争,使中国教育市场的竞争越来越激烈,高等学校的竞争也由初期的数量、规模的竞争逐步转入深层的声誉竞争。声誉也越来越成为高校可持续发展的关键要素。从经济管理学角度,阐述了高校声誉的涵义及特征,运用博弈分析法剖析了高校声誉机制生成的机理,提出构建高校声誉机制的相应对策建议。
Fame mechanism is great importance to keep the market running. With the establishment of the socialist market economy, the competition in education caused by the higher education reform intensifies the competition of Chinese education market. Developing from scale competition up to fame level. So fame is becoming a key factor in terms of the sustained development of colleges and universities. From the perspective of economic management, this paper expounds the definition and characteristics of fame of colleges and universities, analyzing the formation mechanism of colleges and universities reputation based on game theory and putting forward some relevant strategies and suggestions.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2009年第2期129-133,共5页
Journal of Lanzhou University（Social Sciences）
基金
陕西省软科学课题(2008KR95)
高教基金项目(GJZ2008)
西北工业大学985项目(08GE1905)
关键词
高校声誉机制
经济管理学
高等教育改革
博弈分析法
可持续发展
college and university fame mechanism
economic management
reform of higher education
game theory
sustained development
