游客教育的概念、体系与意义刍议

Concept,System and Value of Visitor Education

目前,游客教育的声音已出现在公共、私营和非营利性部门中,尽管他们的目的并不一样。当我们面对更大规模的游客人群和更为复杂的旅游活动时,研究游客应当遵循什么样的标准以及怎样用这些标准去教育游客、规范游客的行为势在必行。文章从游客教育的必要性出发,探讨了游客教育研究的内容体系,阐述了游客教育对我国旅游产业发展的价值意义。

At present, despite the variety of their aims, the demand for visitor education has been called out by some public, private and non-profit sectors. It is imperative to initiate the research on the rules that visitor to abide by and how to use them to instruct the visitors under the situation of massive visitors and complex agenda. Starting with the necessity of visitor education and on the basis of the analysis of its contents, the paper discusses the significance of visitor education for tourism industry.