国外地方理论应用旅游意象研究的空间解构

A Study on Tourism Destination Image with Place Theory from Abroad

地方是一个充满经济社会文化意义的空间,人们日常生活行为承载的地点也称为场所,地点理论从人的认知角度来认识人与地方之间的关系。旅游地是一个具有多重行为意义的空间,旅游的地方特性彰显出旅游地的地方感,人对地点特性感知基础上,建构出旅游地形象感知的差异。本文回顾分析国外地方理论研究进展,从地方依附感的旅游学认知架构与旅游形象建构角度,探讨游客地方依附感的形成与感知意象差异。最后从旅游规划与管理角度,提出地方理论应用旅游学研究的现实意义。

This article reviews the basic connotations and progresses of place theory in using the traveling research from abroad, and analyzes the place attachment apply to the research of tourism image. The author explores the relationship between tourism image and place attachment, the cognitive style of the place attachment, and the degree of tourist knowledge to the destination image feeling of the place attachment. Based on the findings of this study, in terms of management implications, it is suggested that to strength the perceptions toward particular tourism destination through cognitive image and affective image perceived the destination can raise the emotional bonding toward place destination by adding or improving the interpretative service or activity program in tourism destination.