博弈论在企业管理活动中的应用分析

Game theory in business management application analysis

作为方法论,博弈论从它诞生之日起就被广泛地应用着,它不仅与现代经济活动紧密相关,而且融入企业管理活动之中,成为现代企业管理成败的关键因素之一。本文试图从古诺产量决策模型的博弈实例,进一步阐述博弈论在现代企业管理中不可或缺的作用。

As the methodology of game theory from its date of birth has been widely used, and it is not only closely related to the modem economy, and integration into enterprise management, and has become one of modem enterprise management keys to success. This paper attempts to Cournot output decision-making model further examples of game theory in the modem enterprise management indispensable role.