旅游景区标识系统的设计——以晋江龙湖衙口滨海旅游区为例

Identification System of Scenic Sites: Taking Jinjiang Longhu Yakou Scenic Site as An Example

旅游景区标识系统作为旅游景区的组成部分,不仅具有重要的实用功能,而且具有很强的审美和营销功能,在一定程度上反映旅游景区的发展水平.文章界定了旅游景区标识系统的内涵,分析了旅游景区标识系统的构成,提出了旅游景区标识系统的设计原则和注意问题.并以晋江龙湖镇衙口滨海旅游区为研究实例,对其标识系统进行设计.

Identification system of scenic sites is very important. Because it not only plays an important role in actual life, but also has a strong aesthetic function and marketing function.To some extent, it represents the development level of scenic sites .The paper first defined identification system of scenic sites. Then it analysed the components of identification system and the necessity of construction. Moreover it proposed the design principles of identification system and some questions paid attention to in the construction of scenic sites.Finally the author designd the identification system of Jinjiang Longhu yakou scenic site.