论文化要素在旅游规划中的运用——以宁波梁祝文化产业园概念规划为例

Application of Cultural Elements into Tourism Planning:A Case of Concept Planning of Ningbo Liangzhu Cultural Industry Garden

该文以宁波梁祝文化产业园概念规划为例,具体探讨了文化要素在旅游规划和开发中的运用问题,提出要深入挖掘文化的内涵和特征,将文化融入到旅游区的功能定位、空间布局、旅游产品开发、旅游活动策划的全过程,并形成文化产业链,使文化成为贯穿整个旅游活动的内在灵魂。

Taking the concept planning of Ningbo Liangzhu Cultural Industry Garden for an example, this article discusses the application of cultural elements in tourism planning and development, points out that we should deep excavate the cultural connotations and features and make culture blend into the whole process from function localization, the spatial layout, the tourism product development to the tourism activity, which could form the cultural industry chain in order to make culture as the soul of the whole tourism activities.