基于CIS的武汉城市旅游圈旅游形象塑造研究

Wuhan city tourism circle tourism image cultivation research basing on CIS

反思旅游业发展的规律并结合武汉城市旅游圈的基本现状后认为,作为一个区域性的城市集团群,要想实现旅游业的健康、稳定和快速发展,必须要进行本区域的旅游形象塑造。文章基于CIS系统分别从理念识别、视觉识别和行为识别三方面对武汉城市旅游圈的旅游形象塑造问题进行了策划和探讨,以期对武汉城市旅游圈的发展提供一些有益的建议和启示。

From the law of development of the tourism industry and Current Situation of Wuhan city tourism circle, we can see that the region s tourism image must be modeled, because we want to achieve the healthy, stable and rapid development of tourism industry. This text plan and explore the tourism image model of Wuhan city tourism circle based on CIS system, which may provide some advice for the development of Wuhan city tourism circle.