摘要
探讨了畅销书的概念起源,指出了中外畅销书概念的内涵差异。探讨了畅销书的衡量标准,否定了"唯销量论",主张从畅销书五个衡量质素入手,对畅销书进行全面评价。
The paper discussed the concept of best-seller, pointed out conceptual China-foreign best-seller connotation difference. The paper also discussed the measurement standard about best-seller, denied ＂only amounts pin theory＂, and advocated usually starting with best-seller five measurement qualities, so to carry out all-round valuation on the best-seller.
出处
《北京印刷学院学报》
2009年第3期29-32,共4页
Journal of Beijing Institute of Graphic Communication
关键词
畅销书
概念内涵
衡量标准
best-seller
concept connotation
measurement quality
