认同性接受心理与品牌传播

Identity Receive Psychological and Brand Communication

本文通过对受众接受心理的特点分析,提出认同感是受众在选择接收信息时的首要条件。要树立品牌、推广品牌、延续品牌,就必须把握受众心理,品牌传播贴近受众情感,满足受众需求。

Based on analyse the receive psychological characteristics of audience, identity is the first factor of audience to choose to receive information. To establishing brand, promoting brand, extending brand must grasp the psychological of audience, brand communication would closer to the emotional of audience, fill the audience＇s requirements.