我国职业足球俱乐部名称变化频率及后果分析

An Analysis on the Change Frequency and Consequences of the Names of Professional Football Clubs in Our Country

运用文献资料法、网络资源检索等方法,系统追溯了我国职业足球俱乐部名称变迁的历史,分析了我国足球俱乐部名称的构成特点以及变化频率,分析得出,我国职业足球俱乐部名称更迭速率过快,对俱乐部的比赛成绩产生了负面影响,也降低了俱乐部无形资产及品牌的价值。

Such methods as documentary,network- resource retrieval etc. are used in this article to systematically retrospect the history of the names of professional football clubs in our country and analyze their composition characteristics and change frequency,finding that the rate of the change frequency is too fast, which results in a negative impact on competition results and a decrease in the value of the clubs,intangible assets and brand.