20世纪上半叶西方政治家的宣传技巧考略

Western Propagandists and Political Communication Specialists of the First Half in 20 Century

20世纪上半叶,活跃在国际舞台上的政治家以其娴熟而煽情的政治演说征服了民众,并带领各自的国家和军队参与到国际政治和军事的角逐中。传播学相关研究表明,作为时代的"意见领袖",政治家的成功以及宣传技巧的养成与其社会背景、接近媒体的程度、公共事务的实践和对公众的控制有密切的关系。

During the first half of 20 century, western politicians as propagandists and communication specialists persuaded the public by sensational and persuasive speeches. And they led the state and army into international competition. According to the concerning research on communication, as leaders of public opinion, these politicians succeeded in propaganda and their strategies and skills are related to social backgrounds, access to media, practice in public field and controls of the public.