消费主体对信息消费的影响分析

The Consumer on the Influences of Information Consumption

信息消费正成为社会新的消费热点和经济增长点。在信息消费过程中,影响信息消费的因素很多。本文主要从消费主体的信息搜寻成本、信息素质状况、消费习惯、消费的示范效应以及支付能力等五个因素,阐释了信息消费主体对信息消费的影响。

Information consumption is becoming a hot new social spending and economic growth. There are many factors which influence the information consumption. This article from the consumer＇s information search costs, spending habits, consumption of the demonstration effect, as well as capacity to pay five factors to explain the influences of consumer on the information consumption.