摘要
基于在阿尔及利亚长期工作的管理实践,对阿尔及利亚工程承包市场,特别是铁路工程承包市场进行了分析和介绍,探讨了中土公司在阿尔及利亚工程承包市场这个特定目标市场上的竞争战略和保障措施的制订过程。
Based on the author＇ s long-time management practice in Algeria, this paper introduces and researches on Algerian project contracting market, specifically on Algerian railway project contracting market, and analyses the process of instituting competitive strategy and measures for CCECC in Algerian project market. It is expected to be a reflection and summarization, which will give some reference to the enterprises in the same fried.
出处
《铁道建筑技术》
2009年第7期34-37,59,共5页
Railway Construction Technology
关键词
对外承包工程
阿尔及利亚市场
战略
foreign project contracting
Algerian project market
competitive strategy
