竞争情报和战略管理

CIS:Computer-aided System for Competitive Intelligence

竞争情报是关于竞争环境、竞争战略的信息分析，是战略管理的基础。系统化管理竞争情报过程的意义在于建立基于信息分析的、开放的、灵活的现代化企业战略管理体系。企业的竞争情报系统协调企业的竞争情报活动，管理企业的关键信息流。

Competitive Information System(CIS) is computer-based competitive intelligence system.Using information technologies,CIS helps strategic manager stay abreast of events and trends in competitive environment.CIS has external focus:it extensively uses data or information on external environment.CIS does't simply deliver large amounts of information,and it provides the intelligence information managers need to make illstructured decision.CIS includes competitive data management system and competitive information analysis system.