摘要
从旅游供给、旅游需求、旅游环境、旅游服务主体、旅游介入辅助因素等5个方面构建了旅游服务贸易国际竞争力影响因素的模型,在此基础上指出中国旅游服务贸易国际竞争力的现状和存在的问题,并提出如何提升中国旅游服务贸易国际竞争力的策略:实行保护、开发与创新并重的原则开发旅游资源;刺激国内旅游需求与开拓海外市场相结合;提升旅游企业竞争优势;加强旅游支持性产业和产业链的建设;充分发挥中介因素对旅游经济的辅助作用。
The paper constructs the paradigm of China＇s international competitiveness of tourism trade in services from five specific factors—— tourism supply,demand from tourists, tourism environment,main body in tourism services,auxiliary and involved factors. On the base of that, it indicates the current situation and existing problems of China＇8 international eornpefi- tiveness of tourism trade in services. For promoting China＇s international competitiveness of tourism trade in services, the pa- per provides some suggestions as follows： to develop tourism resources by the principle of protection, development and innova- tion;to stimulate domestic tourism demand and to open up overseas markets;to enhance tourism enterprises＇ competitive advantage; to strengthen the building of supporting tourism industry and industrial chain; to fully play the supporting role of mediating factors on the tourism economy.
关键词
服务贸易
国际竞争力模型
旅游公关
trade in services
intemafional competitiveness model
travel public relations
