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江苏老字号企业技术创新发展策略 被引量:6

Developing Strategy of Technological Innovation on Jiangsu Time-honored Brand Corporation
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摘要 针对目前大家关注的中华老字号企业发展问题,以江苏老字号企业研究为背景,主要从江苏老字号企业技术发展的现状入手,分析江苏老字号企业技术创新存在的问题,并在此基础上进一步探讨老字号企业技术创新的发展策略。 As the hot topic about the development of China Time - honored brand corporate, this paper setting Jiangsu Time -honored brand corporate as the researching background, analyzes its technological innovation problems. Finally, it seeks the developing strategy of technology innovation on Jiangsu Time - honored brand corporation.
作者 明洁 姜小琴
出处 《商业研究》 CSSCI 北大核心 2009年第11期199-201,共3页 Commercial Research
基金 江苏省教育厅高校哲学社会科学基金资助项目 项目编号:07SJB790009 江苏科技大学校人文社科基金项目 项目编号:2007JG113J
关键词 江苏 老字号企业 技术创新 Jiangsu Time- honored brand corporation technological innovation
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