摘要
《时尚》杂志的兴起在中国是近20年的事情,它典型地反映了传媒与时尚之间的互动关系。《时尚》杂志的视觉形象通过有计划地运用整合和视觉要素提升的手法,建立起在社会公众心中的印象。在传播过程中,由于消费主义的出现和摄影技术发展等原因,《时尚》杂志视觉形象出现了"模式化"的倾向,并形成了《时尚》杂志以视觉形象"模式化"为核心的一系列视觉表达方式,对受众的行为产生了极为重要的影响。
On Pattern of Visual Image in The Magazine Brand of ＂Trends COSMOPOLITAN＂ in China has been for near 20 years, between its model reflection media and fashion interactive relations. The magazine brand of ＂Trends COSMOPOLITAN＂ visual image is the magazine idea, fashionable cultural, and the magazine characteristic. It is the fashion class magazine personalization, one kind of visual expression form. Because of the development of photography, the vision image patternizing formation reason from the shallow to the deep, one has promulgated visual image patternizing step by step specifically the influence and the process is produced in the numerous communities. Finally, it unifies vogue from the visual dissemination＇s angle in the magazine case.
出处
《南昌大学学报（人文社会科学版）》
北大核心
2009年第5期138-142,共5页
Journal of Nanchang University(Humanities and Social Sciences)
