高校网络舆情的控制与引导

Control and Guidance of University Network Opinion

高校网络舆情具有突发性、情绪化、影响广、易控制等特点,目前的控制和引导方式存在响应慢、指令多、投入少等问题;要预防和干预高校网络舆情突发性事件,需要构建包括三级工作体系、两级报送体系和一支高素质团队的快速响应机制及快速收集、紧急应对、迅速联动与及时反馈4个部分的快速响应流程;通过快速响应机制和流程采用事前干预、网上干预和网后干预等方法实施干预。

University network opinion has the characteristics of suddenness, moodiness, wide influence and controllability. The current control and guidance pattern has the problems of slow response, too many instructions and small investment. In order to prevent and intervene in the emergencies of university network opinion, we need to construct a fast response mechanism consisting of a three-tier work system, a two-tier submitting system and a high quality team, we also need a fast response flow including fast collection, emergency response, rapid interaction and timely feedback. We may use the fast response mechanism and flow to intervene in the emergencies by pre-intervention, online-intervention and post-intervention.