论儿童图书市场存在的问题与对策

On the Problems of Children's Book Market and Countermeasures for Their Solution

随着现代生活水平的改善,家长的文化素质得到提高后,开始接受一些现代教育观念,加强对孩子的早期教育。书籍作为一种文化知识的载体,更能让家长接受而掏钱。面对如此庞大的市场金矿,各个出版社纷纷踏入其中,争取分得一块蛋糕,形成目前中国儿童图书市场异常火爆的景象。然而,目前我国的儿童阅读现状堪忧。文中从儿童图书出版社、政府、家长以及儿童书店几个角度分析儿童图书市场的问题,并提出几点对策。

With the improvement of people＇s living standard and cultural quality, parents are beginning to accept the concepts of modern education and try to enhance their children＇s early education. As a carrier of cultural knowledge, books have a special appeal and the parents are more willing to spend money on them. Faced with such a huge market, various publishers are trying to squeeze their way into it in an attempt to get a slice of the cake. As a result, the children＇s book market seems to be abnormally prosperous. However, the present status of children＇s reading in China is a great worry. This article analyzes the problems of children＇s book market from the perspectives of Children＇s Book Press, the government, parents and children＇s bookstores and put forward a few countermeasures for their solution.