北京奥运报道与中国国家形象的建构与传播

Construction and Dissemination of China's Image and Coverage of the Beijing Olympics

主要使用内容分析法,从奥运开幕式的报道、赛场内报道和赛场外报道三个方面分析北京奥运期间国内媒体和国际媒体对中国国家形象的建构和传播,寻找国内媒体和国际媒体报道中国和中国人的一般规律,为中国国家形象的传播战略、策略和技巧研究提供参考。

By using the method of content analysis, from the aspects of opening ceremony coverage, in-field reports and out-field reports, this paper analyses the domestic media coverage of the Beijing Olympics and the construction and dissemination of China＇s image created by the international media in order to look for the general laws by which the domestic and international media report China and Chinese people, so as to put forward some reference for the strategy, tactics and techniques of spreading China＇s image.