摘要
通过对西部地区六所高校360名年龄在18-25岁的在校男大学生牛仔裤消费行为进行调查分析,发现西部地区市场上的牛仔裤在质量、舒适性、规格、合体性等方面不能很好地满足大学生的穿着要求,在款式设计、颜色、价格等方面不能很好地迎合大学生的消费心理需求,在此基础上对服装企业提出了几点建设性意见.
Jeans consumer behavior of 360 college students aged 18 to 25 in six western colleges was analysed,it was founded out that jeans quality,comfort,specifications,fit and so on can not meet dressed needs of college students,jeans style,color,price and so on can not meet the psychological needs of college students.Several constructive comments were put forward to clothing enterprise.
出处
《泰山学院学报》
2009年第6期89-93,共5页
Journal of Taishan University
关键词
牛仔裤
消费行为
舒适性
统计分析
jeans
consumer behavior
comfort
statistical analysis
