中国消费者信心影响因素实证分析

An Empirical Analysis on Influencing Factors of Chinese Consumer Confidence

消费者信心是对消费者整体所表现出来的信心程度及其变动的一种测度。使用离散顺序选择模型对2009年第1季度中国大陆消费者信心指数的原始调查数据进行实证分析,结果显示:消费者对未来经济发展的信心受到其对未来就业、收入、生活和投资四个方面信心的显著影响。

Consumer confidence index（CCI） is a measurement of confidence variation of consumers.This article uses the discrete order choice model analyzes the CCI data of Chinese mainland,conclusions are drawn as following： consumers confidence in the future economic development is affected by their confidence of future employment,future income,future life and future investment.