摘要
以区域性文化差异为切入点,分析了区域性文化旅游商品的界定及开发依据,并通过文献研究、访谈观察与功能推理及价值分析等研究方法获得区域特色商品实施的技术路线。并以楚文化特色旅游玩具为例,讨论区域文化背景下的特色旅游商品的开发实施过程,针对我国旅游商品市场开发现状及问题,并提出相应的对策。从而提高我国旅游业经济效益,促进我国旅游业从数量型向质量型转变。
Take regional cultural variety as point of penetration and analyze the definition and development basis of regional cultural commodities. Find the practical technical route on the base of the means of document study, interview and observation, function inference and value analysis. Taking tourist commodities with distinguishing features of Chu culture as example, the development and implementing process of characteristic tourist commodities is discussed. Related strategies are put forward aimed at the development current state and problems in Chinese tourist commodities market. Thus improve economic returns in tourist market and achieve the shift of our tourism from quant-type into quality-type.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第2期1-3,7,共4页
Packaging Engineering
基金
教育部人文社会科学研究项目基金资助(90YJC760018)
关键词
区域性文化
特色旅游商品
对策
regional culture
commodities with distinguishing features
strategies
