招贴设计中汉字图形的传播优势

The Dissemination Superiority of Chinese Character Graphics in Poster Design

从招贴图形的概念入手,分析了汉字图形独特的传播优势,说明了把汉字图形应用于现代招贴设计中,可以增强现代招贴的易读性、记忆性、个性化和民族化,使招贴在传播效果与传播广度上达到良好的效果。

From the concept of poster graphics, analysed the unique dissemination superiority of Chinese character graphics. It showed that using Chinese character graphics in modern poster design could strengthen the modern poster readability, memory, individuality and nationality, and achieve the good effects in the dissemination effects and breadth.