深圳市创意设计产业发展现状与对策研究

Research on the Current Situation and Solution of the Creative Industry Development in Shen-zhen

通过考察深圳市政府、企业、设计机构和创意设计产业园的发展现状,笔者发现深圳创意设计产业发展中存在着四个突出问题,并由此提出四点建议:第一,建立"创意设计指导中心",统筹管理创意设计产业,完善创意设计产业运行机制相关法规和政策措施,政府定期举办"中小企业品牌建设论坛",打造设计产业链。第二,企业以文化战略为指导打造品牌,重视原创设计,建立企业品牌首席设计师体制。第三,政府扶持建立品牌设计联盟机构;设计企业(机构)从技术设计走向战略设计,从视觉设计走向生态设计;设计企业树立生态设计观、设计人员树立设计伦理观,建立"设计经纪人"制度。第四,学校改革创意设计产业人才的培养方法,建立三个培养层次的培养机制,注重本土创意设计人才和产业策划管理人才的培植和引进。

By surveying the current situation of the municipal government, enterprises, designing agencies, and crea- tive designing industry zones in Shenzhen, the present author finds four distinctive problems in the development of creative industry in Shenzhen, thus putting forward four suggestions. First, we should establish ＂ centers of creative designing＂ , manage the creative designing industry, perfect relative regulations and policies, regularly hold ＂ Middle and Small Sized Enterprises＂ Brand Construction Forum＂ , and build designing industry chain.Second, enterprises should set up brands under the guidance of cultural strategy, pay attention to original design,and establish the system of master designer for the brand. Third, the government should support the brand-designing alliance, designing enterprises （agencies） should develop from technology design to strategy design, from visual design to ecological design, and designing enterprises should set up ecological designing idea, with designing personnel having designing ethics to establish the ＂ designing agent＂ system. Four, schools should reform the training methods for the creative designing personnel, set up the three - level developing system, and pay attention to the training and introduction of local creative designing personnel and managing personnel.