中国设计产业需要自己的知名设计品牌

China's Design Industry Needs to Foster Own Top Design Brands

本文从经济形势对设计产业的影响、设计与制造业的关系两个方面分析了设计产业的现状,提出发展具有自主知识产权的中国设计产业,必须建设创意园区,形成完整的设计产业链,培育知名设计品牌。对设计企业怎样建立自己的知名品牌提出了五点建议:设计企业需落户设计产业链完整、工业基础发达的创意园区,强化品牌意识,加强知识管理,重视对知识产权的保护,发展独特设计知识,培育自己的人才梯队。

This paper analyzed the present status of the design industry from the two aspects. The one is the impact of economic condition on design industry. The other is the interaction between design and manufacturing. Baaed on this analyzing, it is likely to establish independent intellectual property design industry for China. That is to say, it is significant to build up a creative center, form a whole design industrial chain as well as foster top design brands. Meanwhile, five proposals has been put forward in order to confirm how to establish top brands ： 1. design enterprise should be settled in the creative park, which have completely industry chain and fully developed industry ; 2. Reinforce brand uniqueness ; 3. strengthen management of knowledge ; 4. Increase protection for intellectual property, developing a unique design knowledge; 5. Foster talent group.