数字内容产业的内涵、界定及其国际比较

Connotation,Definition and International Comparison of Digital Content Industry

不久以前,国家《文化产业振兴规划》明确提出要加快发展我国数字内容产业。本文详细介绍了信息产品、内容产品、数字产品与数字内容产品之间的相互联系和区别,指出以往资料文献对相关定义的模糊和混用,全面比较、归纳和总结了国内外有关数字内容产品和服务的概念内涵,明确界定出数字内容产业的对象和范围,进而得出促进数字内容产业快速发展以振兴和繁荣我国文化产业的政策建议。

Chinese government has put forward 'Cultural Industry Promotion Plan' to speed up development of national digital content industry not long before.This paper describes the differences and linkages between information products,content products,digital products and digital content products.Based on the comparison of concepts related with digital content products and services,we clearly define the scope and target of digital content products and industry.Two policy recommendations are provided to promote the development of digital content industry of China.