摘要
家电下乡工程是我国政府做出的一项"促消费、扩内需"的惠农工程,家电下乡工程参与的主体主要包括政府、企业和农民。从营销力视角来探究中标企业在进行家电下乡产品营销过程中存在的问题和改进的措施,对于实现家电下乡中标企业营销目的以及推动我国家电下乡工程顺利进展有着重要意义。
The participations of the project about home appliances to the countryside mainly include government, enterprise and farmers. Exploring the questions and the solutions about the marketing used by enterprise for the purpose of saling home appliances to the countryside can realize enterprise' purpose and promote the project run much more smoothly.
出处
《山东商业职业技术学院学报》
2010年第1期12-14,共3页
Journal of Shandong Institute of Commerce and Technology
关键词
营销力
家电下乡
中标企业
问题
对策
marketing strength
home appliances to the countryside
problems
countermeasures