摘要
谈关系市场营销的含义、特征与其它市场营销的区别。
This erticle has presented the meaning and feature of the marketing in relation market and the relative differences with other marketings.
出处
《机械管理开发》
1998年第4期21-22,共2页
Mechanical Management and Development
关键词
关系市场营销
交易市场营销
服务市场营销
Marketing in relation market
Marketing in transaction market
Marketing in service market
