摘要
结合设计实例,分析了标志设计中民族文化、地域文化、时代文化的特点以及它们在标志设计中的意义,揭示出标志设计的内涵既要有承载信息传递的功能,又要有抽象表现的形式,并能够反映出人们对客观事物的意象认识。提出了在标志设计中要将民族性、地域性和时代性等传统精神物质与现代设计紧密相结,才能使标志设计适应时代的发展和社会的需求。
Reflection of cultural connotation in Logo design is the key point for the success of logo design. It is also an important link during logo innovation design process. Combined with design cases, the characteristics and significance of nationality culture, geographic culture, time culture in logo design are analyzed. The connotation in logo design has not only the function of embodying information delivery, but also the form of abstract expression, so as to reflect people＇ s knowledge for objective things. The viewpoint of combining the characteristics of nationality, geographic, and time with modern design method in logo design is proposed.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第14期66-69,共4页
Packaging Engineering
关键词
标志设计
文化内涵
文化体现
logo design
cultural connotation
culture manifests
