高校学报的差异化战略

Differentiation competitive strategy for university journals

针对目前高校学报存在的同质化现象,引入企业竞争战略理论——差异化战略,提出高校学报实施差异化战略的思想。高校学报实施差异化战略的主要步骤是,结合本校的学科优势合理定位,设计完善差异化,最终形成核心竞争力。

Aiming at the homogenization performances of university journals,the differentiation competitive strategy is introduced,which is one of the corporate competitive strategy theories.The idea on university journals differentiation strategy is proposed.The main tasks of the strategy implementation are that the positioning is reasonable,the differences are designed,the differences are improved,and finally the core competitiveness is formed.