摘要
近几年,绵阳旅游业发展迅速,旅游购物在旅游经济发展中起着繁荣市场、刺激消费的作用,而绵阳旅游纪念品却始终是一个非常薄弱的环节。本文通过对绵阳旅游纪念品市场的现状和存在的问题进行概括分析,提出了绵阳旅游纪念品的开发构想,并阐述了如何从整合营销的角度进行传播。
The rapid development of tourism in Mianyang in recent years has made souvenir shopping even more prominent,which plays the role of promoting tourism and stimulating consumption.However,souvenir development has always been a neglected part in Mianyang.This paper reviews the status quo of the development of souvenirs,analyzes the barriers to its growth,and puts forward a plan on how to develop them.Marketing of the souvenirs is also explained from the perspective of integrated marketing.
基金
绵阳师范学院科研课题"基于模糊评价的旅游传播体系研究--以绵阳为例"的阶段性成果
项目编号:MB2009026
关键词
旅游纪念品
开发设计
营销传播
tourism souvenirs
design and development
marketing
