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美欧捆绑折扣的比较研究及其对中国的启示 被引量:5

A Comparative Study on Bundled Discount Practiced in U.S.& EU and Its Revelation to China
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摘要 捆绑折扣是价格竞争的一种表现形式,它是一种有效的商业工具,但有时也可能成为企业滥用其市场支配地位的手段。在执法实践中,欧美竞争执法机关将审查范围限定在具有市场支配地位的企业提供的捆绑折扣上,并以"同等效率竞争对手"为参照对象,运用"价格—成本测试"方法、区别不同情形分别适用"整个捆绑件的掠夺性定价分析规则"和"折扣配置规则"对捆绑折扣进行全面评估并设置"软安全港"。虽然欧美竞争执法机关在执法立场和采用的成本基准等方面存在差异,欧美的先进作法对于刚出台不久的中国反垄断法都有很重要的启示意义。 Bundled discount is regarded as a form of price competition. On one hand, it serves as an effective business tool; on the other, it may sometimes become a means to abuse one' s market dominant position. In the practice of law enforcement, only the bundled discount employed by dominant firm shall be scrutinized by both European and American competition and law enforcement authorities. The bundled discount in question is given an overall evaluation under total bundle predation-based test or discount allocation principle when bundle-to-bundle competition is impossible, in which the price-cost test and the standard of equally efficient competitors are applied. Moreover, soft safe harbor of bundled discount is also established. Although there are some differences on competition and law enforcement approach and cost benchmark between European and American authorities concerned, yet their advanced experience in bundled discount is of great practical significance to China.
作者 叶高芬
出处 《环球法律评论》 CSSCI 北大核心 2010年第5期121-132,共12页 Global Law Review
基金 中国社会科学院法学研究所重点课题"独家交易行为的法律问题研究"的课题成果之一
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同被引文献30

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