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营销能力的类型及关系研究 被引量:5

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摘要 营销能力是企业生存的重要能力,营销能力从不同角度可分为不同的类型。从供应链视角,提出营销能力的广义和狭义的概念,分析营销能力各种类型之间存在的关系,并重点分析对象类型营销能力、流程链类型营销能力和企业类型营销能力的主要内容。
出处 《中国市场》 2010年第41期140-144,159,共6页 China Market
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参考文献10

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