基于后现代旅游消费文化理念下规划项目市场门槛探讨——以景区旅游项目为例

A STUDY ON MARKET THRESHOLD OF PLANNING PROJECTS BASED ON THE PHILOSOPHY OF POST-MODERN TOURISM CONSUMPTION CULTURE——A Case Study of Tourism Project of Scenic Spot

随着旅游业的蓬勃发展,旅游消费已成为后现代社会消费行为中的重要组成部分,且旅游消费逐渐形成文化理念,然而,国内外针对旅游项目的研究还未深入到旅游消费文化规律下对规划项目市场门槛的探讨。正是如此,本文试图在后现代旅游消费文化理念下,从旅游项目(类型)市场门槛探讨的基本原理与方法着手,以景区索道项目建设为例对后现代旅游消费文化设施类项目的市场门槛进行预测。

Tourism planning in China not only turns towards the cultural market of tourism consumption（behavior） in developed countries,but also turns towards the cultural market of modern tourism consumption（behavior） of the gradually developing in China.However,the domestic tourism planning usually overlooks the problem of project settings corresponding to tourism consumption（behavior） culture（time-space）.Project settings of tourism Planning must follow the trend of cultural development of the market in order to promote the market development and the threshold of planning projects to form coupling.Tourism consumption culture of Post-Fordist is the market concept of tourism planning projects,and especially the consumption culture has the guidelines for the planning（time-space）.As a result,it is necessary to forecast the market threshold of tourism facilities projects by the basic principles and methods of the market threshold of tourism projects with the tourism consumption culture of post-modern.With the vigorous development of tourism industry,tourism consumption has already become an important component of consumption behaviors in post-modern society.In addition,tourism consumption is gradually forming the cultural ideas.However,domestic and international research on tourism projects has not yet reached the level of exploring the market threshold of planning projects under the law of tourism consuming culture.Therefore,this paper,under the concept of tourism consumption culture of post-modern,attempts to forecast the market threshold of tourism facilities projects taking the construction of scenic ropeway project as an example,from the start of the basic principles and methods on the market threshold of tourism projects.