消费者怀旧的理论基础、研究现状与展望被引量：16

下载PDF

导出

摘要 20世纪90年代以来全社会显现的怀旧心理推动了学术界对消费者怀旧现象的理论研究,使之成为消费者行为领域的新兴研究主题,有其心理学和社会学的理论基础。消费者怀旧是一种对事物的喜爱,而且这些事物更常见于人们比较年轻的时候。消费者怀旧文献研究内容主要包括消费者怀旧的内涵、诱因、怀旧相关的消费偏好和行为三大方面。未来研究可以从跨文化角度和群体层面及其他几方面深入分析怀旧的作用机理及其营销效应。

作者张莹孙明贵

机构地区东华大学旭日工商管理学院安徽财经大学商务学院

出处《财经问题研究》 CSSCI 北大核心 2011年第2期28-33,共6页 Research On Financial and Economic Issues

基金教育部青年基金项目(10YJC630399) 上海市教委科研创新基金重点项目(09ZS71)

关键词消费者怀旧消费偏好消费行为

分类号 F014.5 [经济管理—政治经济学]

引文网络
相关文献

参考文献27

1McCarm, W. H. Nostalgia: A Review of the Literature [ J]. Psychological Bulletin, 1941, (38) : 165 - 182.
2Reisenwitz, T. H. , Iyer, R. , Cutler, B. Nostalgia Adver- tising and the Influence of Nostalgia Proneness [J]. The Marketing Management Journal,2004,14 (2).
3Muehling, D. D. , Sprott, D. E. The Power of Reflec- tion:An Empirical Examination of Nostalgia Advertis- ing Effects[ J]. Journal of Advertising,2004,33 ( 3 ).
4Holak, S. L. , Havlena, W. J. Feelings, Fantasies, and Memories: An Examination of the Emotional Compo- nents of Nostalgia [ J ]. Journal of Business Research, 1998,42 (3) :217 - 226.
5Wildschut, T. , Sedikides, C. , Arndt, J. Nostalgia: Con- tent, Triggers, Functions [ J ]. Journal of Personality and Social Psychology,2006, (91) :975 - 993.
6Brown, S. , Kozinets, K V. , Sherry, J. F. Teaching Old Brands New Tricks:Retro Branding and the Revival Brand Meaning[J]. Journal of Marketing,200.,67(3) :19 -33.
7Pascal,V. J. ,Sprott,D. E. ,Muehling,D. D. The Influence of Evoked Nostalgia on Consumers' Responses to Adver- rising:An Exploratory Study[J]. Journal of Current Issues and Research in Advertising,2002,24(1 ):39-49.
8Bambauer - Sachse, S. , Gierl, H. Effects of Nostalgia Advertising Through Emotions and the Intensity of the Evoked Mental Images [ J ]. Advances in Consumer Re- seach ,2009, (36) :391 - 398.
9李永强,毛雨,白璇,曾峥.自我概念与品牌个性匹配研究[J].软科学,2008,22(6):38-41. 被引量：7
10Schindler, R. M. , Holbrook, M. B. Nostalgia for Early Experience as a Determinant of Consumer Preferences [ J ]. Psychology and Marketing ,2003,20 (4).

二级参考文献30

1王长征.试论象征消费与品牌象征化[J].外国经济与管理,2007,29(4):38-45. 被引量：8
2Holbrook, Morris B, and Robert M Schindler. Echoes of the dear departed past: some work in progress on nostalgia[J]. Advances in Consumer Research, 1991, 18: 330-333.
3Holak, Susan L, and William J Havlena. Nostalgia:an exploratory study of themes and emotions in the nostalgic experience[J]. Advances in Consumer Research, 1992, 19:380-387.
4Holak, Susan L, and William J Havlena. Feelings, fantasies, and memories: an examination of the emotional components of nostalgia[J]. Journal of Business Research, 1998, 42 (3): 217-226.
5Thompson Craig J, Howard R Pollio, and William B Locander. The spoken and the unspoken., a hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings[J]. Journal of Consumer Research, 1994, 21: 432-452.
6Brown, S, R V Kozinets, and J F Sherry. Teaching old brands new tricks: retro branding and the revival of brand meaning[J]. Journal of Marketing, 2003, 67(7) : 19-33.
7Rindfleisch, Aric, Dan Freeman, and James E Burroughs. Nostalgia, materialism, and product preference: an initial inquiry[J]. Advances in Consumer Research, 2000, 27:36-41.
8Holbrook, Morris B. Nostalgia and eonsumption preference:some emerging patterns of eonsumer tastes[J]. Journal of Consumer Researeh, 1993, 20 (2): 245- 256.
9Holbrook, Morris B, and Robert M Schindler. Some exploratory findings on the development of musical tastes[J]. Journal of Consumer Research, 1989, 16 (Jun.): 119-124.
10Holbrook, Morris B, and Robert M Schindler. Age, sex, and attitude toward the past as predictors of consumers' aesthetic tastes for eultural produets[J]. Journal of Marketing Research, 1994, 31(3): 412-422.