摘要
本文首先介绍了电信运营商进行精准营销系统构建的意义,接着对系统的构建思路和关键技术进行了重点阐述,最后分析并列举了构建精准营销系统的一些应用前景。
The precise marketing of telecommunication operator has been introduced in this paper.Architecture and key technologies of precise marketing system have also been described.Finally,several application scenarios of precise marketing have been analyzed in this paper.
出处
《电信工程技术与标准化》
2011年第2期77-80,共4页
Telecom Engineering Technics and Standardization
关键词
精准营销系统
流程引擎
规则引擎
企业服务总线
precision marketing system
flow engine
rules engine
enterprise service bus
