论中原传统文化元素在创意设计产业中的转化

Study on the Transformation of Traditional Cultural Elements in Central Plains in the Creative Design Industry

以中原传统文化元素与创意设计产业融合的必要性为切入点,分析了中原传统文化元素与构建河南本土创意设计产业的关系,论述了中原传统文化元素在产业化进程中必须遵循3个转化原则。在此基础上,提出了中原传统文化元素在创意设计产业中应塑造品牌形象,并对其造型、包装和技术进行特色化创新,同时拓展其创意开发的应用领域。

As the starting point of the traditional culture in Central Plains and its integration with the need for creative design industry,it analyzed the relationship between the traditional cultural elements in Central Plains and construction of the local creative industry in Henan,discussed that the elements of the Central Plains culture process in the industry must follow three principles of transformation.On this basis,it presented that Central Plains traditional cultural elements in the creative design industry should build brand image,innovate its styling,packaging and technology characteristics,expand its application areas.