英语广告中双关语的种类及语用阐释

Types of Puns in English Advertisements and Their Pragmatic Interpretation

广告英语作为一种重要的实用文体具有独特的语言风格。双关作为英语广告中常见的修辞手段,既能使广告引人入胜又能丰富其精神内涵。通过实例分析,对英语广告中双关语的种类以及语用功能进行了详细的阐释。

Avertising English has a unique language style.As a common rhetorical device,punning makes advertisements not only appealing and fascinating but also enriching in spiritual content.By various examples,this paper illustrates in details the types of puns in English advertisements and their pragmatic interpretation.