透过中西方文化差异看广告翻译

Looking at the Ad Translation from the Angle of Chinese and Western Cultural Difference

随着全球经济的发展,国家间的贸易往来日趋频繁。商品广告及其翻译起着重要的桥梁沟通作用。但文化差异会直接影响到广告的效力。因此在翻译过程中要采取文化适应原则对文化进行适当的改写。

With the development of global economy,the trade activities among nations are becoming more and more frequent.Product ad and its translation plays an important bridge function.But the cultural difference will directly influence the effect of ad.Therefore,in the translation process,the cultural adaptation principle should be adopted to make proper rewrite to the culture.