我国体育产业核心竞争力现状及发展对策研究

Countermeasures and Core Competitiveness of China Sports Industry

通过对我国体育产业的现状进行分析,认为目前尚未形成一种较好的核心竞争力,主要是因为产业集群发展失衡;缺少全局性的产业发展战略;产业政策扶持与引导不力;产业相关管理制度缺失严重;缺乏产业创新的有效激励机制。在此基础上,初步探讨了我国体育产业核心竞争力的发展对策:树立战略思维,制定体育产业整体发展战略规划;营造产业环境,加大体育产业发展的政策扶持与引导力度;规范产业秩序,健全相关的体育产业管理制度;打造地方特色,构建结构平衡、立体发展的产业集群;立足长远发展,建立鼓励体育产业创新的机制体系。

Through analysis of the current situation,the author thinks that sports industry in China has not established a good core compet itiveness yet.The primary causes include：imbalance in the development of industrial clusters;lack of overall industrial development strategy,scarcity of policy to support and guide industry development,lack of relevant industrial management systems;lack of effective incentive mechanism for industry innovation.On this basis,the paper discusses some cultivation countermeasures of the core competitiveness of sports industry in China,mainly including setting up a strategic thought and works out a strategic plan for the integral development of sports industry,building a good development environment for sports industry through increases support and guidance by industrial policies,perfecting industrial order by related sports industry control system and rule,making the local characteristics and constructs a industrial clusters with balanced structure,establishing an effective incentive mechanism for sports industry innovation to realize long-term development.