媒介环境学视野下的微博碎片化现象

Fragmentation of Micro-Blog Based on Theory of Media Ecology

微博作为流行的网络应用,在显现其快速传播的优越性同时也暴露了其自身的缺陷——信息碎片化。首先借助媒介环境学宏观的理论视野和人文关怀精神,将微博理解为一种感知环境和符号环境,从信息如何被编码、传输和解码三个层次解读微博碎片化现象;然后提出信息碎片化是不可逆转的趋势,应正确处理技术和文化之间的关系,注重科学文化和人文文化的和谐发展。

Micro-blog is the most popular network application at present.Showing its superiority of rapidly transmission,it also reveals its own defects—fragmentation of information.Based on the theoretical horizon and humanity spirit of media ecology,the paper understands the micro-blog as perceptual environment and symbol environment,and analyses the fragmentation of micro-blog from coding,transmitting and decoding aspects.This research proposes that fragmentation of information is an inevitable trend.We should correctly handle the relationship between technology and culture,and pay attention to harmonious development of scientific culture and humanistic culture.