江苏省农村居民潜在国内出游力地区差异评价

Evaluation on the Regional Diversity of Latent Domestic Travel Capacity of Rural Residents in Jiangsu Province

运用可拓工程理论和熵权法构建了江苏省农村居民潜在国内出游力的物元可拓模型,对江苏省13地区农村居民潜在国内出游力进行评价,通过计算单指标关联度和综合关联度得出定量评价结果并加以分析。研究表明,江苏省农村居民潜在国内出游力的地区差异较大,评价结果符合各地区实际情况,对旅游企业开拓农民旅游市场具有一定参考价值。

By dint of extension engineering theory and information entropy,a matter-element model of latent Domestic travel capacity of rural residents in Jiangsu province was established.By calculating and analyzing the measurable evaluation result of the single correlated degree and the synthetic correlated degree,the regional diversity of latent domestic travel capacity of rural residents was analyzed.The results showed that an existence of a large diversity of latent domestic travel capacity in different regions and to fit in with the local actual situation,it was useful to the tour enterprise＇s marketing and strategic decision.