旅游景区导向标识的系统结构及空间导航模式分析

A Study of System Structure and Spatial Navigation Model of Oriented Signs in Tourism Scenic Spots

导向标识系统的设计针对不同空间具有不同形式。针对旅游景区地理空间布局的特殊性,文章从游客对于景区空间的地理认知、景区实际的物理地理空间及标识传达的信息3个方面着手,搭建了导向标识的结构体系。依据导向标识的系统分类及内在的结构模式,景区的地理空间形态、游客对景区空间的认知模式和旅游空间行为的选择分析出导向标识系统的3种导航模式:步骤导航、追踪导航和树状导航。

The structure of oriented sign system has different forms with different spatial types. In view of the particularity of geographical space of tourism scenic spots, this paper created the system structure of oriented sign from three aspects, i.e. tourists’ geospatial cognition of scenic spot space, actual physical geographical space of scenic spots and information delivered from signs. Finally, three spatial navigation model of oriented signs were deduced, i.e. step-by-step navigation, stack-trace navigation and tree structure navigation, based on the analysis of the system classification and internal structure of oriented signs, the geographical spatial patterns of scenic spots, the tourist geospatial cognition model of scenic spots and the choice of tourism spatial behaviors.