环境形象的视觉隐喻与大众审美需要

The Visual Metaphor of Environmental Image and Aesthetic Needs of the Public

视觉隐喻是视觉形象以语言的特性所产生的一种象征或意味,它是一种诗性语言。视觉形象总是带有符号特性,即便是自然环境的视觉形象,因与人发生关系也成为人化的自然,只要它成为我们的心理意象,它就具备了隐喻的功能。与语言表达方式不同,视觉隐喻内涵更广,具有不确定性,意义往往在主体与对象交互体验中生成。环境形象的视觉隐喻与大众审美需要之间的沟通缘自人类感官的愉悦、文化的传承以及人们对环境形象的感受与经验。从造型美学出发去探讨社会环境的视觉形象,研究环境形象的特性和规律以及与人的生活关系是环境美学的一个重要组成部分。与经济发展的终极目的一样,环境建设是为了广大民众更好地栖居,而所谓更好地栖居就是除了得到物质层面的基本满足,还能从环境形象中获得审美享受和精神追求。

Visual metaphor is a kind of representation or implication produced by visual images in forms of linguistic forms,and it is a poetic expression.Visual images are of the features of symbols.However,different from linguistic expressions,visual metaphor is of broaden connotation and uncertainty,and its meanings are generated through the interactivities between subjects and objects.Starting from styling aesthetics to discuss the visual image of the social environment,and to study the characteristics and patterns of environmental image and relationship with human life is the important part of environmental aesthetics.By comparing the bilateral relationship between modern and traditional,conservation and development;the importance of urban history and cultural heritage can be revealed.Thereby,the concept has raised that people-oriented construction and development of environment in order to meet the aesthetic needs of the general public.