旅游地居民文化保护态度及其影响因素研究——以周庄古镇旅游区为例

Residents' Attitudes Towards Culture Protection and the Influencing Fators——A Case Study of Zhouzhuang Tourism Area

本文以周庄古镇旅游区为例,运用问卷调查、因子分析、相关分析、回归分析等方法研究了周庄古镇居民在旅游发展背景下的文化保护态度及其相关影响因素.研究结果表明:(1)居民文化保护态度由文化保护相关知识认知、文化保护认可、保护行为倾向三个维度构成,古镇居民对于古镇文化保护认可度较高,并表现出积极的保护行为倾向,但对于古镇历史文化及其相关保护政策法规缺乏了解;(2)居民地方依附、旅游参与和旅游感知对居民文化保护态度都有显著的正向影响;(3)旅游参与、旅游感知对居民文化保护相关知识认知有显著的正向影响,地方依附、旅游感知对居民文化保护认可影响显著,居民地方依附、旅游参与、旅游感知都对居民文化保护行为倾向有显著影响.

Understanding of the residents＇ attitudes towards culture protection and the influencing factors is important for the sustainable development of culture preservation and tourism industry.Based on the questionnaire in Zhouzhuang tourism area,this paper studies the residents＇ attitudes of culturel protection and establishes a factor influencing model in the context of tourism development in tourism area.Factor analysis,correlation analysis and regression analysis are used in the analysis process.The main conclusions are drawn as follows：（1） Residents＇ attitudes towards cultural protection tend to constitute of three dimensions： cognition of cultural preservation knowledge,cultural protection approval and behavior tendency of culture protection.The residents accept and show positive tendency of culture protection while they are lack of understandings of relevant policies.（2） Place attachment,tourism involvement and tourism perception have a significant positive influence on the residents＇ attitudes towards culture protection.（3） Tourism involvement and perception positively influenced cognition of cultural preservation knowledge.Place attachment and tourism perception influenced the approval of culture protection significantly.Place attachment,tourism involvement and tourism perception all tend to have a significant effect on behavior tendency.