向世界说明中国——赵启正对外传播理念述要

To Publicize China in the World——A Summary of Zhao Qizheng's External Communication Thought

近十余年来,赵启正通过多种方式系统阐述了自己对对外传播的理解,逐步构建起其对外传播理念的表达程式,主要包括"‘国缘’理论、建立健全新闻发言人制度、加强公共外交和‘以效果来衡量传播水平’"四个方面。综合分析,赵启正对外传播理念体现出"全球性视野、开放性思维、科学实践性和哲学思辨色彩"等鲜明特征。

In recent years,Zhao Qizheng has presented systematically his understanding of the external communication in different ways,which have gradually formed into his theory of external communication.His theory includes such parts as： ＂thinking of good images of the country＂,＂the system of news spokesperson＂,＂public diplomacy＂,and＂measuring the level of external communication by effect＂.It is summed up that Zhao Qizheng＇s external communication thought is characterized by ＂ a global view,an open mind,scentific practicality and philosophical argument＂.