国外基于计划行为理论的旅游者行为研究综述被引量：6

Foreign Reviews on Tourists' Behavior Based on Theory of Planned Behavior

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摘要旅游者行为研究的意义不仅在于揭示旅游者的行为规律,还能为处在激烈竞争环境中的旅游企业的发展提供有益的发展建议。通过对近10年国外基于计划行为理论的旅游者行为研究的学术论文分析,发现预测旅游者未来旅游决策和旅游意向是当前计划行为理论在旅游者行为研究领域中应用的主要方向。其研究方法先是基于计划行为理论建立模型,通过问卷调查获取样本数据,然后再利用结构方程模型等数学方法来验证模型,从而分析旅游者行为意向的影响因素,以期为国内的相关研究提供参考和借鉴。 It is significant to study tourists＇ behavior for discovering tourists＇ pattern of behaviors and providing development proposal to develop tourism enterprises in the intense competitive environment.Through analyzing the papers on tourists＇ behavior based on foreign theory of planned behavior in the past ten years,this paper finds out that the main application of current theory of planned behavior is to forecast the tourists＇ future tourism decision and intention.The research method is to build a model based on theory of planned behavior,to take sample data from questionnaires,to test the model by some mathematical methods i.e.structural equation model,and then to analyze the factors affecting tourists＇ intention,and finally to provide reference for related research at home.

作者沈苏彦

机构地区南京林业大学人文社会科学学院

出处《商业经济》 2011年第14期24-26,共3页 Business & Economy

关键词计划行为理论旅游者行为旅游意向研究综述 theory of planned behavior tourists＇ behavior travel intentions reviews

分类号 F590 [经济管理—旅游管理]

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参考文献18

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