基于类型的古村落旅游竞争力分析

THE TOURISM COMPETITIVENESS ANALYSIS OF ANCIENT VILLAGES BASED ON TYPES

古村落旅游在我国蓬勃发展,但对其旅游竞争力研究成果较少。本文以社区参与型古村落为主要研究对象,采用主成分分析法、层次熵法等确定主要的旅游评价指标并获得其贡献指数,从游客感知、旅游经济效益、旅游发展经济环境基础和旅游地环境四个不同角度综合地对古村落旅游竞争力构建评价指标体系。以乌镇和平遥为例,通过问卷调查、专家评分等方法获得主要旅游评价指标数据,从游客角度和专家角度对旅游竞争力作出综合评价,并通过两地竞争力指标得分情况的对比,为其旅游产业进一步保护与开发提供建议。

There are few researches about the tourism competitiveness of China ancient villages have been published while the ancient village tourism is booming in China.This paper puts the ancient village community participated as the research object.The topic adopts the principal component analysis and entropy technology and AHP,and the main tourism evaluating indicators and their contribution indexes are computed.Then the comprehensive evaluation indicator is given from four different angles,visitors’ perception,tourism economic benefit,tourism environment foundation,and sightseeing environment.Taking Wuzhen and Pingyao for examples,the data of main tourism indicators are acquired by questionnaire survey,expert grading and so on.This paper carries out the comprehensive evaluation of tourism competitiveness from visitors’ and experts’ angles.Through comparing the scores of competitiveness indexes,the constructive suggestions about further protecting and developing of tourism industry are provided.