非交易类虚拟社区用户忠诚度影响因素实证研究被引量：25

Empirical Study on the Factors Impacting User's Loyalty Degree in Non-trading Virtual Community

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摘要在已有文献基础上,建立了非交易类虚拟社区用户忠诚度影响因素理论模型,并提出了相关假设。设计了关于非交易类虚拟社区用户忠诚度影响因素的调查问卷并进行了实证调查。研究发现:感知质量与感知价值、满意度、信任显著正相关;感知价值与满意度显著正相关;满意度与忠诚度显著正相关。信任与忠诚度没有显著的相关性。 On the basis of extant literature,we build a conceptual model of the factors impacting user＇s loyalty degree in Non-trading Virtual Community,and propose some hypotheses.We design a questionnaire about the factors impacting user＇s loyalty degree in Non-trading Virtual Community and conduct a survey.We found out that perceived quality is correlated with perceived value,satisfaction degree and trust;perceived value is correlated with satisfaction degree;satisfaction degree is correlated with loyalty degree.Trust is not significantly correlated with loyalty degree.

作者王凤艳艾时钟厉敏

机构地区西安电子科技大学经济管理学院

出处《管理学报》 CSSCI 2011年第9期1339-1344,共6页 Chinese Journal of Management

基金国家自然科学基金资助项目(70871096) 教育部优秀人才支持计划资助项目(NCET-08-0812) 教育部人文社会科学研究规划基金资助项目(09YJA630126)

关键词虚拟社区非交易类忠诚度影响因素 virtual community non-trading loyalty degree impacting factors

分类号 C93 [经济管理—管理学] F201 [经济管理—国民经济]

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